Table 1 Attributes used in the DCE
Attribute | Description | Levels | Coding |
|---|---|---|---|
Participation | Member participation in the operation of the company | Impossible | 0 |
Possible | 1 | ||
Voting rights | Voting rights in decision-making process | Voting rights proportionate to the number of shares | 0 |
One member one vote | 1 | ||
Renewables | Share of renewable energy | 0%; 33.3%; 66.6%; 100% | Dummy coded per category |
Price | Price per kWh in Eurocents | 20; 25; 30; 35 | Continuous variable (0; 1; 2; 3) |
Impact | Whether a company is focused on the societal impact or on its members | Company focuses societal impact and members | 0 |
Company focuses only on members | 1 | ||
Scaling | Focus on “small and local” versus “spread and growth” | Focus on small and local | 0 |
Focus on spread and growth | 1 | ||
Diversification | The level of diversification in provided goods: only electricity or also other energy-related products | No diversification; Some diversification; Much diversification | Dummy coded per category |
Profit | What happens to profit? | Invest profit in production projects; Invest profit in societal projects; | Dummy coded per category |
Return profit to members |