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Table 1 Product attributes and attribute levels

From: Synthetic natural gas in the private heating sector in Germany: match or mismatch between production costs and consumer willingness to pay?

Attribute

Attribute levels

(1) Gas Mix

(1.1) Biomethane Share

0%

5%

10%

50%

100%

(1.2) SNG Share

0%

5%

10%

50%

100%

(1.3) Natural Gas Share

0%

50%

90%

95%

100% (Reference Product)

(2) Labels

No label

TUEV

GGL

Fake

TUEV + GGL

TUEV + Fake

GGL + Fake

TUEV + GGL + Fake

(3) Regionality/Proximity of production sites

Not Regional

Regional

(4) Supplier Type

Energy corporation

Municipal utility

Cooperative

(5) Biomethane Feedstock*

Energy crops

Waste

Mix of energy crops and waste

(6) Yearly Price

Various product-specific price increase levels (from 0 to 904%), see Table 3

  1. *Only applies to biomethane products and was not shown with SNG products in the DCE